Branding

Branding is more than a logo or a slogan. It’s where strategy and creativity meet to deliver messaging that embodies who you are now and where you’re going in the future. Cool, right? Just wait, it gets better.

What is branding?

Branding is the cohesive message you present to job seekers, candidates, and employees. Your brand describes who you are, your values, and answers the question, “What’s in it for me?”

A strong brand is a key factor in attracting the right talent in a competitive landscape. After all, 75% of job seekers research an employer’s brand before applying (Glassdoor). So, how do you create an employer brand that makes a lasting impression? That’s what we do.

We bring your employer brand to life through thoughtful storytelling, translating your unique culture and values into consistent messaging across all touchpoints. The best part? We can flex up or down to fit your needs.

What is the future of branding? from Shaker Recruitment Marketing on Vimeo

Our Branding Services

Employer Value Proposition (EVP) Articulation

An EVP is the promise an employer makes about the delivered on, day-to-day employee experience. We dive into extensive research and strategy to help you uncover and articulate yours.

Employer Branding

We believe transparency is the new authenticity. Our approach prioritizes building inclusive employer brands that bring insights to life and visibility to lived experiences.

DEI Consulting

DEI is embedded in our employer branding strategy from the start. We help you navigate this journey with expert guidance and resources, including our proprietary Lived Experience Survey and the Inclusive Ethos.

Creative Executions

From social media posts to event materials and brand collateral, we design thumb-stopping, optimized creative executions that align with your employer brand.

Employee Engagement Strategy

Employee engagement is a crucial factor in the success of your employer brand. We’ll help devise an engagement strategy that inspires employees across your organization.

Creative Brand Services

We tailor messaging and creative assets for specific audiences, ensuring a seamless employer brand experience that connects with all candidates and employees.

Career Site Design & Development

We build custom career sites that powerfully reinforce your employer brand – always with the candidate journey at the forefront.

The Branding and Analytics Connection

Analytics informs everything we do, including your branding efforts. By uncovering the story behind your data, we craft brand experiences that resonate across all touch points — whether digital ads or in-person activations. This data-driven approach ensures your employer brand attracts the right talent while delivering a more personal candidate experience, ultimately shaping how your organization is perceived in the market.

Ready to be inspired?

Check out our portfolio to see how we’ve helped talent leaders like you achieve their goals.

Why Shaker?

Strategic & Personalized

We take the time to understand your specific needs and build an employer brand that aligns with your goals and provides a solid foundation for your talent attraction strategy.]

Industry Expertise

Our team has a diverse background in branding, PR, and talent acquisition. We understand the challenges you face and bring fresh, creative solutions to the table for all of our clients.]

Analytics-Driven

We’ll help you establish key performance metrics that make sense and help you show branding’s value to your stakeholders.]